LZ Fotokalender 2022 - der Weißensee in Kärnten
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Our client is a visionary global provider of embedded and connected software products and services for the automotive industry with more than 3400 employees worldwide. For more than 30 years, the company has been developing pioneering technologies for automated driving, new vehicle infrastructures, connected cars and user experience. For temporary employment with our customer, we are looking for you as a
 

Product Marketing Manager (m/f/d)

Meine Aufgaben:
  • Monitor market developments to understand our target customers and their needs and pain points within this area
  • Understand the competition and how to overcome them in close co-operation with Product Management and Sales
  • Develop positioning and messaging for our innovative services to gain a competitive edge and feed to our communications and field marketing teams
  • Develop meaningful sales content to enable our revenue team to target the right customer with the right set of information and materials for the specific stage of the buying journey like sales decks, battle cards, eLearning courses etc.
  • Closely listen and cooperate with the sales community to consistently improve the quality of our content
  • Develop go-to-market strategies and marketing plans, manage release updates internally with our sales community and externally
  • Constantly review and analyze the success of your marketing activities set in place for your area and make necessary changes
  • Manage our external agencies to build marketing collaterals for a global audience
  • Catch unanticipated issues that arise along the way and see them through to resolution
  • Strong collaboration with the relevant stakeholders including Marketing Communications, Product Managers, Business Development, and Sales to drive cross-functional implementation of your plans
Meine Qualifikation:
  • Passionate about marketing planning and execution
  • Several years of marketing experience, ideally multidisciplinary background, preferred with at least 2 years of experience in a dynamic B2B role in automotive software
  • A tech-savvy talent and creative mind, interested in human machine interface and automotive user experience
  • Finding the right words to translate complex tech content into effective customer-centric marketing assets (like value propositions, messaging, taglines etc.) comes easily to you
  • Understanding of the marketing funnel and knowledge of how to optimize it at each stage
  • Passion for coordinating and prioritizing different tasks and taking ownership of your projects and strong leadership skills
  • Ability to work and communicate across different functions and multiple layers of organizations
  • Strong strategic thinker but equally operationally skilled - diligent, structured and organized
  • Excellent communication skills, agile mindset, hands on mentality, and strong customer focus
  • Strong public speaker, comfortable in front of large, senior groups
  • Familiar with international structures
  • ROI-tracking skills and analytical capabilities to prove what is–or isn’t—working
  • The capability to work effectively and proactively with minimal direction and balance multiple demands simultaneously – a focus on outcomes over tasks
  • Excellent command of English language, German is a plus, not a must
Freuen Sie sich auf:
  • Exciting and future-oriented projects
  • Multicultural and diverse team
  • Mobile work and flexible working time models
  • Wide range of further training opportunities
  • "You" culture at all hierarchical levels
  • Company canteen, company sports, company pension scheme and other offers

Beschäftigungsart:
Festanstellung

Einsatzort:
Erlangen

Wir freuen uns auf Sie.



Ihr Ansprechpartner

Bild von Hilde Kunzelmann-Czichon

Hilde Kunzelmann-Czichon
0911 214 666-42
h.kunzelmann[at]lorenz-personal.de




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